To encourage pet owners to drive its cars, Subaru has gone to the dogs — literally.
This weekend, the automaker will roll out a series of spots, created withCarmichael Lynch, Minneapolis, featuring all-canine drivers of the Subaru Forester under the tagline “Dog tested. Dog approved.” Dogs are shown “driving” and even parallel parking their vehicles to tout Subaru’s pup-friendly brand message. The spots will premiere during Animal Planet’s “Dogs 101″ marathon Saturday, with airings planned for Animal Planet’s Sunday telecast of its sixth-annual “Puppy Bowl,”National Geographic’s “Dog Whisperer” marathon Feb. 15 and USA’s coverage of “The Westminster Dog Show” Feb. 15 and 16. Subaru will also air different versions of the spots on its YouTube channel and on several key websites. And here they are: